By : Mike Paul
KUALA LUMPUR, 12 Nov 2024 – Astro Radio remains Malaysia’s top radio network, solidifying its lead with a remarkable 72% share of the country’s radio audience. This achievement, highlighted in recent data from GfK, underscores the network’s success in captivating listeners through its broad selection of stations, including ERA FM, HITZ, and MY FM, among others.
Astro Radio channels collectively recorded a 2% increase in listeners, bringing their total weekly audience to an impressive 14.9 million. With the popularity of ERA FM and SINAR FM in the Malay-language category, HITZ and MIX in English, MY FM for Chinese listeners, and RAAGA in Tamil, Astro Radio’s diverse programming resonates strongly with audiences across all language preferences.
Priya Dharshini Prabakaran, Director of Astro Audio, expressed pride in the network’s sustained performance and GfK’s reliable auditing of their reach. “We are incredibly proud of the achievements across all Astro Radio stations, which remain committed to delivering engaging and relevant content,” she stated. “Beyond the guaranteed quality of radio content, we are focused on making sure our offerings are both beneficial and captivating to our loyal listeners. Our talented presenters are dedicated to innovating and bringing fresh creativity to their broadcasts.”
For updates and further information, visit the official Astro Radio website at astroradio.com.my.
– TNS News