Kuala Lumpur, Oct 15 – Astro Malaysia Holdings Berhad has been crowned “Top Media Network of All Time” at The Knights Award Season 3 Ennoblement Ceremony, held at the PETRONAS Philharmonic Hall, Kuala Lumpur, on Monday, October 14. The award recognises Astro’s significant contributions to the media industry, cementing its position as Malaysia’s leading content and entertainment company.
Astro’s achievement highlights the company’s innovative approach, which has successfully merged global content with local identity, allowing the network to thrive in a constantly evolving media landscape. The Knights Award, which saw participation from over 30 countries, acknowledges global leaders in their respective fields, and Astro’s win reflects its long-standing commitment to excellence, particularly in broadcasting major sporting events such as UEFA Euro 2024, Copa America 2024, and the Paris Olympics.
Rita Irina Abd Wahab, Astro’s Director of Regulatory and Corporate Affairs, remarked, “We are deeply honoured by this recognition, but we know that the true measure of success is what comes next. We continue to strive to unlock the potential of our platforms and Team Astro, and this award inspires us to push even harder, to be bolder in our vision.”
Astro’s future looks bright as it expands its digital and streaming services, particularly through its OTT platform, Sooka, which has seen a 60% increase in monthly active users, now standing at 1.3 million.
– TNS News